When LaDane Smith helped launch Miss Macie Boots in 2016, she wanted to cater to Western women who are confident in their presence, their beliefs and their lifestyle.
The line of boots, produced under the Anderson Bean/Rios of Mercedes parent company, captures the edgy-but-feminine essence of a modern but offering an unashamedly Christian flair to the products.
“A Miss Macie customer is a woman who appreciates and knows the value of quality,” Smith said.
Not to be confused with Macie Bean, the parent company’s other women’s brand, the Miss Macie name nods to Trainor Evans’ grandmother, a hard-working woman whose legacy extends through the entire Rios of Mercedes company. “Everything I do, I keep that in mind,” Smith said. “I want to do her justice.”
Miss Macie boots like Waitin on Friday and Nutin Fancy bring out the confidence women feel when they are dressed in quality products, but add a little something extra to make a style statement. Each boot has a verse of scripture on it—an important detail to Smith. “If I never meet that woman, I had a little part of blessing her by putting the scripture on the bottom.”
Miss Macie products cover the range of styles an on-trend Western girl will love. With traditional height boots and shorter booties (check out the Dadgummit for a pop of bohemian color or the Pedal
Pusher for a collage of distressed leather and a bit of leopard print), this line is designed with something for every woman.
“No matter where she shops, we have a style that will go with her design,” Smith said. “Miss Macie is a ministry as well as a business.”
By: Megan Brincks